DIFFERENT TYPES OF COMPANY VIDEOS
Below you will find different types of company videos we usually produce. Read through the options below and see what type of video you want. We can of course shape and design your videos to your special needs
PRODUCT VIDEO
A product video is a type of promotional video that showcases a product in action and highlights its features, benefits and unique selling points. These videos can be used to generate interest, educate potential customers and increase sales.
A product video typically contains the following elements:
Product images: - These images show the product from different angles and highlight its design, features and functionality.
Demonstrations: - The video may contain demonstrations of how the product works, its performance and ease of use.
Advantages and features: - The video can highlight the product's benefits and features, such as its durability, versatility or affordability.
Recommendations: - Customer testimonials can be included to provide social proof and increase credibility.
Prompt: - The video should contain a clear call to action (CTA) that encourages viewers to take a specific action, such as visiting the product page or making a purchase.
A well-produced product video can have a significant impact on a customer's purchasing decision, providing them with a clear and engaging demonstration of the product's capabilities and benefits. Product videos can be used on a variety of platforms, including your company's website, social media channels, and e-commerce sites, and can help increase brand awareness and sales.
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We usually produce our product videos in our studio
ADVERTISING VIDEO
Promotional videos are short, engaging videos created to promote a product, service or brand. They are usually designed to be broadcast on television or online platforms, such as social media, to reach a large audience. Commercials can vary in length and style, depending on the target group, the product or service being marketed and the message the company wants to convey.
Some common features of commercial videos include:
Storytelling:- Many commercial videos tell a story that resonates with the target audience, often with an emotional hook that draws them in.
Branding: - Commercial videos often feature the company's branding prominently, including the logo, tagline and other visual elements.
Product or service demonstration: - Commercial videos can showcase the product or service being marketed and highlight its features and benefits.
Call to action: The video should contain a clear call to action (CTA) that encourages viewers to take a specific action, such as visiting the company's website or making a purchase.
High production value: Commercial videos are usually professionally produced, with high-quality cameras, lighting and sound equipment. Commercial videos can be a very effective way to increase brand awareness, engage with customers and drive sales. With the rise of social media and online advertising, commercial videos are becoming increasingly important for businesses of all sizes to reach their target audience and stand out in a crowded market.
EVENT VIDEOS
Event videos are videos that capture the highlights of an event, such as a conference, fair, product launch or corporate event. These videos can be used to showcase the event to those who could not attend in person, generate interest and excitement for future events, and promote the company or brand. Event videos typically contain footage from the event, including keynote speeches, presentations, demonstrations, and interactions between attendees. They may also include interviews with key participants, behind-the-scenes footage and reactions from attendees. Event videos can be produced in a variety of styles, depending on the desired result and target group. For example, a video for a corporate event may be more formal and stylish, while a video showcasing a music festival may be more energetic and dynamic.
The benefits of event videos include:
Increased Engagement: Event videos can capture the energy and excitement of an event, increasing engagement with those who couldn't attend in person.
Marketing the company or brand: Event videos can help promote the company or brand to a wider audience, creating brand awareness and credibility.
Reuse content: Event videos can be repurposed into shorter clips for social media and other marketing channels.
In summary, event videos are a powerful tool for businesses and organizations that want to showcase their events and connect with their target audience. With the rise of online events and virtual conferences, event videos are becoming increasingly important for businesses of all sizes to stay connected with their customers and stand out in a crowded market.
SOCIAL MEDIA VIDEO / PROMOTION VIDEO
Social media videos are short, eye-catching videos designed to be shared on social media platforms, such as Facebook, Instagram, Twitter and TikTok. These videos are usually less than 60 seconds long and are optimized for mobile viewing. Social media videos can be used for a variety of purposes including: brand awareness, engagement, education and entertainment.
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Some common features of social media videos include:
Captivating visuals: Social media videos should be visually appealing and attention-grabbing to encourage viewers to keep watching.
Short and to the point: Social media videos should be short and to the point, conveying the message or story quickly and effectively.
Branding elements: Social media videos should include branding elements, such as logos or taglines, to reinforce the company's brand identity. Call-to-action: Social media videos should include a clear call-to-action (CTA) that encourages viewers to take a specific action, such as visiting the company's website or making a purchase.
Social media videos can be an effective way to reach a wider audience and engage customers on a more personal level. With the rise of social media platforms and the increasing popularity of mobile video, social media videos are becoming an important part of any business' marketing strategy.
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